Filtering Information Overload


Time consuming


Irrelevant to my life goals


Negative and energy draining


Outside of my control and influence

Time for T.I.N.O.

T.I.N.O. is a filter through which we pass potential life experiences to help us protect and prioritize our finite time, energy, and resources. My rule of thumb is this: if a relationship, a situation, or certain information fits at least 3 of the 4 T.I.N.O. criteria, it’s a guarantee my resources will NOT be effectively used in achieving my life goals. In other words, disregard and move on to something that WILL produce effective results.

“Information overload is a symptom of our desire to not focus on what’s important.

It is a choice.

~ Brian Solis

Information Bombardment

Even though we employ a growth mindset, we still experience an overwhelming amount of data and information bombarding us from every direction. A few examples are social media, the News, advertisements, work, friends, children, thoughts, phone calls, emails, positive relationships, negative relationships, etc. How many of us consciously have a filtering mechanism in place to avoid information overload?

T.I.N.O. is Your Friend.

When I use T.I.N.O. to filter all of the news, sports, commercials, work tasks, advertisements, email, friends, phone calls, video games, family, gossip, television, and all of the other attention-grabbers, I find it easier to disregard the unwanted material in favor of more effective and productive activities. Practice makes improvement (NOT perfection) and actively applying the T.I.N.O. filter is crucial if I want to make progress towards my goals.

“There are many things of which a wise man may wish to be ignorant.

~ Ralph Waldo Emerson

Here’s an example of the T.I.N.O. filter in use: T.I.N.O. Tackles the News.

Eventually, it was time to reflect: Reflecting On The No News Diet.

Motivation is an empty bag if we don’t fill it with good decisions and habits. Motivation Is An Empty Bag If There’s No Discipline.

We can be positive but if there’s no action to improve our lives, what’s the point? Focus On Opportunity NOT Positivity.

“…a wealth of information creates a poverty of attention…

~ Herbert A. Simon

The Inspiration

The T.I.N.O. acronym popped into my head while reading “The Low Information Diet” chapter in the book The Four Hour Workweek by Timothy Ferriss. The idea is to apply the T.I.N.O. filter to everything and anything that seeks to divert our limited time and energy. Ask yourself “is this T.I.N.O.?” If yes, then disregard. If no, then full speed ahead. A great amount of what I encounter will likely waste my time, be unrelated to my personal goals, be destructive and damaging, and be completely outside of my sphere of influence.